The Soft Sell: How to Sell Without Selling

For a beginner businessman, you may be confused when dealing with items that are difficult to close. Try promotions, but customers still need to glance at your sales more.

However, as a social media user, you've never felt bored seeing other people's posts full of sales.

If you experience, the second point indicates that you should avoid product spamming as a seller or business person because even your followers on social media can feel bored when they see all of your content selling.

Then, how do you make your sales sell quickly and get lots of closings? Try this tip so that your sales look more clear than selling; you have to try creating educational content so that it is hoped that closing according to the target will be easy to achieve.

Soft selling attracts more buyers. One way of soft selling, mostly done on social media, is to create educational content. That way, your potential buyers will be happy if they can access this free content.

After he sees all the content you have prepared, it is at the end that he will lead your social media followers to buy the items you are selling.

For example, when you sell books, create educational content about literacy or the themes raised in your writing.

You can start your content by discussing types of book genres, writing tips, tips on distinguishing between original and pirated books, etc.

You can get more specific and broader and showcase the book you're selling. Of course, this will be more interesting than directly offering your potential buyers with goods.

This educational content can not only be applied when you sell products as goods. This method also works, you know, for service products. For example, if you currently have design services, you can create educational content about any application that can be used to edit images, free and attractive fonts that can be accessed, tutorials on how to draw or edit images using certain applications, etc.

By creating educational content, people will think of you as an expert in the field you are currently working on. This will also make it easier for you to build personal branding. So, people's trust in your product will be easy to build. If that's the case, it will be easier for sales and repeat orders to increase. It may work, but there's nothing wrong with these tips to try.

Also, use a posting schedule so your followers don't think you're spam.

This will also make it easier for you to interact with your followers. Because as the name implies, social media is media whose function is to socialize. So, say hello and ask your followers for their opinions on your created content.

Image source: Soft Selling Images | Canva Templates - Parker Casio Patty