Get to Know the 3 Types of Sales Traffic to Get Flood of Buyers

Do you know yet, that three types of traffic affect your brand? Traffic is the activity that comes and goes in your marketing. This will be directly proportional to sales opportunities for your brand. The more traffic, the greater the closing opportunity.

When you can maximize all three well, your brand will be known by more and more people. If so, you can provide appropriate offers and services. So, the flood of orders is no longer a dream.

Because no matter how good your Instagram looks, the potential for sales will be small if there is little traffic. So, you need to understand these three types of traffic to maximize it properly. What are they? Check it out through the following description!

3 Types of Sales Traffic

1. Controllable Traffic

Traffic that can be controlled is the type of traffic that requires business capital or costs. It's called controllable because you can target the age, location, gender, and interests of your potential buyers.

The money you spend will be used to advertise your brand. The more costs you spend, the more traffic you will get.

So as long as you have the funds to advertise, as much traffic will continue to come to your site.

This traffic includes Facebook Ads, Instagram Ads, YouTube Ads, and Google Ads.

2. Uncontrollable Traffic

This traffic cannot be controlled because it includes free traffic, so we cannot control the number of visitors who come. That is, visitors will come without us making any effort.

This traffic is also called organic traffic or visitors who come by themselves. However, the weakness of this traffic is that it can only be obtained after some time. It takes a long time and process to build your brand.

The only thing that this type of traffic can control is that the content uploaded via social media always benefits your followers. That way, they will be interested so that traffic will come.

Examples of traffic that cannot be controlled are Google SEO, Shopee, Tokopedia, Lazada, and Instagram followers.

3. The Traffic You Have

Lastly is the traffic that you have. This type of traffic is free from algorithms so you can control it freely. This type is also referred to as a database.

An example of the traffic you have is E-mail and WhatsApp numbers.

With this E-mail and WhatsApp number database, you can provide promos, new products, and other forms of promotion for free. This is because you already have data from previous prospective buyers.

From these three discussions, you can maximize it by increasing advertising costs, retargeting, using push notifications, increasing keywords for SEO, and using e-Mail marketing (SEND E-MAIL, GetResponse, Mailchimp, etc.).

Image source: Image of How to Sell for Beginners | pxhere.com